Tuesday, July 17, 2012

Online Marketing Tips for Small Business Marketing | Internet - traffic

Marketing their business can be a full time job for small business owners. Your small business marketing strategy must have a variety of different angles to allow for the wide diversity in the population and the different ways that people use to ind information these days. The internet alone has changed the face of how you do business, it allows prospects from around the world to find you.

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No matter what small business marketing you?re doing you should make sure that you are getting a good return on your marketing dollar. The following are 4 ways to market your business online.

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1. Small Business Marketing Through Articles and Video:
Another great way to build your profile and at a very low cost is through the use of article writing and videos. Your prospects are starting to use a wider search range to find what they are looking for and your job as a small business marketing themselves is to been seen in as many different places as possible.

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Most small businesses have a website and if not refer to one of our early articles. Most websites have a blog. This is a great platform to keep your customers and prospects up to date with valuable information. However whenever you put something on a blog, you should also send it out to other article distribution sites. You never know who might pick it up and want to help you.

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Using video is another great marketing strategy. It allows you to build trust with your prospects very quickly while providing a message. Video?s are well liked by search engines and usually will rank long before a website will. Using u-tube is a great starting point to get your videos on the internet.

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2. Small Business Marketing Through The Social Media:
Here are five tips that anyone can apply to their social media marketing today.

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1. Build a list of friends and followers
2. Provide valuable information
3. Build trust and relationships
4. Be consistent
5. Understand that each social media platform is used by different followers; know which platforms you need to be on.

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3. Small Business Marketing Through Email Marketing:
Having a database and emailing them regularly is a great idea for staying in touch and keeping your business front of mind. However make sure that when doing so you are adding value to their lives in the information you?re providing.

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4. Small Business Marketing Through Blogging:
Use blogs to market your business and show your expertise is slowly becoming a known way to build traffic and generate leads to your site. Prospects always want to hear from experts in their field, so leaving comments on blogs is a great way to promote your own website and therefore product or service. However make sure when you do leave comments on blogs that you are respectful to the author and you add value to the reader. If you don?t feel that you can do that then you?re better off moving onto the next one.

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The above are 4 simple and extremely cost effective?ways to help market your small business more online to generate more traffic and more leads. Small business marketing doesn?t need to be about spending large sums of money to attract people who are ready to buy right now. If you?re consistent in your efforts over a short period of time you will find many more people finding you.

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Source: http://inboxmoneyin.com/blog/online-marketing-tips-for-small-business-marketing/

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