Having the store in a sub-domain isn't ideal from an SEO point of view; if you want to run both platforms, then I imagine putting the shop within a folder on the main domain would be the best compromise.
This should be doable. But it your technical abilities won't allow you to do so; you should still get away with having the store in a sub-domain.
Technically, Google treats sub-domains as separate sites, so your store won't automatically be afforded much/any authority from the main domain.
I would recommend that you make your navigation from domain to sub-domain as seemless as possible; For instance, you could have a common header-navigation which has links to pages on both sites:
Ie; Your store's homepage, and ideally category pages should be reachable via your main navigation on the main domain.
Also, you need to get the look and feel of the two different front-ends as similar as possible. Ideally so that users who move from the joomla site to the open cart site don't notice any change.
A seamless user experience is obviously important for conversions anyway, but by unifying the whole thing as seamlessly as possible, Google should for the most part treat them as much the same site.
Hope that helps.
Last edited by ThinkTraffic; Today at 19:16.
Source: http://www.ukbusinessforums.co.uk/forums/showthread.php?t=288054
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